store for foot accessories has introduced a unique
and stylish footwear with an attractive bunch of
imported fruits with nubuck leather and transparent
uppers with about two inches of heels. Aimed at
fashion conscious ladies in the age group of 18
- 38 they are priced at Rs 690/-.
Put your best foot forward and step into Zedds.
You'll walk into a world where perception begins,
feet up. There's footwear all over the place. Like
an Arabian king's harem, they lay - some carelessly
stretched across the floor, others perched pretty,
all so beautiful and all so tempting.
tirelessly from shoe to shoe, from customer to customer,
is Rajesh, the man who brought Zedds to Hyderabad.
He runs the store together with his lovely wife
Zedds in Hyderabad is part of a larger company with
the same name, that is based in Karnal, Haryana.
With six other branches all over the country, Zedds
arrived in Hyderabad five years ago. The Hyderabad
store displays footwear created by an in-house team
of three designers, including two based in Italy.
If there is such a thing as a barometer of footwear
fashion, then truly Zedds is it. The
company keeps a close watch on the styles in vogue,
both in India and abroad, and initiates new trends
in India as and when the market is ready for it.
For instance Rajesh says, "Stilettos are the
rage abroad but in India, platforms are in. Indians
aren't ready for it. If they walk on the delicate
stilettos, they might just fall."
Slip and sulk away? Not at all. The Indian consumer
is just a couple of months behind. "The latest
styles will reach here in a couple of months."
Meanwhile, what adorns the lovely Indian (read Hyderabadi)
feet? "Straight heels and slip ons are in. The
material shimmers with sequins and glitters as well
as zardozi work." But the prettiest of them
all are the ones with delicate flowers of various
hues sewn on them. They exude the freshness of the
pre dawn blooms.
presents their designs at a glittering fashion
show held annually. That's once a year. For now,
there's a customer walking in every five minutes,
keeping the spirited duo of Rajesh and Monya on
their toes. And that's in between sorting out
the new stocks, which arrives every third day.
Watching them at work, you can't help but believe
that the enthusiasm and charm is far beyond astute
salesmanship. There's a lot of dedication there.
And even as you gaze at the rows of shoes, that
stare back at you, leaving you in no doubt that
fashionable footwear is not just about shoes,
it's all about the attitude. And that's something
that personifies Zedds - from store, to owners,
to the shoes.
Address: Zedds, Road No 1,
Hyderabad -500 034,