designing clothes for the modern woman, you have to pay
attention to the pressures of everyday life, as more and
more women and girls today are pursuing careers and have
little time to pay much attention to their wardrobe.
Darmilla, a leading manufacturer of garments from
Mumbai, understands the new way of living and pays serious
attention to this requirement while designing clothing
for women. Its clothing is unique in the sense, it is
Indian in spirit and yet modern in its outlook.
two brands, Gurlz and Lolita, have made
a mark in the fashion industry with their amazing embroidery
and beautiful styling. The former is a casual wear for
young girls, while the latter is a sleep and resort wear.
Going with the fashion trend in Hydrerabad, Darmilla has
opened an outlet 'Gurlz', named after its brand
in Banjara Hills that offers the latest in women's
wear. The outlet was opened on Dec. 12,000 after seeing
the overwhelming response for its clothes during the exhibitions
held in the city. Says Gurlz showroom manager Raju,
"We were very enthused by the interest shown by
the young people who came for the exhibition and wholeheartedly
supported our product. Initially when we started Gurlz
brand for young girls, we also found women showing an
interest in our range. So we decided to make it an all
girls, all women brand. Gurlz is now available for 12
year olds to 30 year olds."
The Gurlz range of clothing is easy to wear and comfortable.
A lot of detailing and delicate embroidery has been introduced
to the collection to make it interesting for all women.
Its look is very contemporary and has a unique Gurlz style.
"Gurlz wear is promoting fashion which is practical
and fun. It has some interesting new types of summer tops,
which are stylish and affordable. The price range varies
from Rs 150 to 1500" says Raju. Gurlz introduces
new styles and designs every month and is always moving
forward, by offering fashion as it is happening. As an
inaugural offer, Gurlz is offering 15% discount on its
clothes for college students.
customers who like western outfits, but are a little reluctant
to change from the usual salwar kurta and still
like to look fashionable at the same time, the outlet
has added a new
indo-west line, a modern version of salwar
kurta. The indo-west range is made of cotton and has beautiful
embroidery and adventurous classic styles encouraging
young women to try something new.
Urmilla Talyarkhan, Managing Director of Darmilla
and the driving force behind these brands has sufficient
savvy to pick the high points of what's going on in the
fashion scenario currently and blends it together to provide
something new each month. To achieve this, she travels
around the globe, understanding the latest fashion trends
and applies it in her own way to suit the Indian girl.
Address: Gurlz, Lakeview Palace, 1st Floor,
6-3-182/1, Opp Taj Banjara Hotel, Road# 1, Banjara Hills,
Phone: 666 4541 URL: www.darmilla.com